✅ 7: Expo Tutorial

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The Expo area of Hopin is the exhibitor hall of digital vendor booths at your event. For organizers, an Expo area is a huge asset to your event.

Attendees can visit your Expo area and learn about relevant products and resources from your vendors and sponsors.

The Expo area is great for all kinds of exhibitions, such as trade shows or fairs, where event-goers can “walk-around” to visit the booths that interest them, interact with the vendors, and take action.

Each booth at your event can contain pre-recorded or live video, branded content, Website and Twitter links, special offers, salespeople on live camera, and customized button CTAs.

Organizers create booths at the event and if a vendor wants a change to their booth, they’ll have to ask the organizer to apply the changes.

How to create a booth

To create a vendor booth, follow these steps:

  • Sign in to your Hopin account, go to your Organization, and choose your event.

  • On the event Dashboard, go to Venue >Expo tab on the left-hand menu.

  • Click Add Booth to start filling in the booth details.

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Building a vendor booth

In the Add Booth screen, you’ll see the following fields. Here’s what they mean and how they work:

Vendor Name

The name of the company, product, idea, or content. For example, a vendor name could be “Acme Co” or “Sign up list.” It’s up to you and your use case.

Vendor Email

The email where all emails from attendees who click the Register Interest button will be delivered.

Vendor Headline

Any short text about the vendor, e.g. vendor motto or key message.

Priority

Numbers 1-1000 will regulate the way booths are ordered top to bottom on the Expo page. 1 is the first booth to be displayed and 1000 is the last one.

Booth size

The size reflects the importance of a vendor Booth at the event. Mini, small, medium or large - we get you covered for multiple sponsor tiers scenario.

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Note: When you have created booths of the same size and have assigned the same priority number, the system will order the booths chronologically in the order they were created (as opposed to alphabetically). That means the booths created first would appear first. 

Live Preview (Desktop)

Real-time preview for the Expo Booth size Background image and Logo. Make sure to have the Background and Logo image content centre-aligned to fit multiple screen sizes.

Tip: Check our guide on Image dimensions to make sure your images fit just right across the event. When you add your image it may appear stretched in the preview but, as long as you use the correct image dimensions, it will display fine on the actual event. 

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About

A few words to make the booth more descriptive for the event attendees.

Tags

Labels or filters to sort booths by categories and help attendees to quickly navigate through multiple booths during the event.

Content Provider

There are multiple ways to display content on the Expo.

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Pre-recorded videos

You can place pre-recorded videos from YouTube, Vimeo, or Wistia on the Expo. Select the Content provider, choose the provider, and paste the video ID from the hyperlink. Click Save.

Note: The Stream identifier field is for the ID only, NOT the entire URL. If the entire URL is used, or the timecodes are added to the link (e.g. LXb3EKWsInQ&t=26) an error will occur.

E.g. for the YouTube URL https://www.youtube.com/watch?v=LXb3EKWsInQ please use only LXb3EKWsInQ -- the part after the “=” symbol.

YouTube playlist

Adding a YouTube playlist will let attendees select which video(s) they want to watch.

Note: The playlist link must include https://www.youtube.com/playlist?list=

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You can find the link by clicking the Playlist name at the bottom right corner of the YouTube window.

YouTube Live Stream video

Go Live with your camera or via RTMP on YouTube Studio, then send the stream to your Expo Booth on Hopin.

Session

Select Session to have a live chat session with up to 10 attendees who visit your Expo Booth, while also being able to switch to a pre-recorded video by setting up a fallback provider.

Organizers need to assign Booth vendors as Moderators on the Expo Booth settings to let the vendors control what attendees will be on or off-screen during a live session with the vendor.

Note: Anyone who needs to be added as a Moderator must complete event registration beforehand. 

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Tip: double-click on the video area to expand the Speaker or Screenshare view while on a Session.

Fallback provider (when Session is selected)

Once the Booth content provider is set to Session the Fallback provider option will become available.

image6.pngA fallback provider can be set when you want to display a pre-prepared slideshow or video when there is no one is live in your Booth. You can use a video from YouTube, Vimeo, Wistia or Google Slides. 

Organizers or Moderators can toggle the Fallback provider ON or OFF any time to switch between live video or the fallback provider or your choice.

Note: this is the only way a Vendor can use both live videos and pre-prepared content. 

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Google Slides

The link to any Slides presentation that is published to the Web.

Tip: The published Slides link will always start with https://docs.google.com/presentation/d/e/ VS https://docs.google.com/presentation/d/ if not published to the web.

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Publishing Slides to the web is easy with File > Publish to the web menu on the Slides page.

Note: Once published, be sure to copy the link that's inside the popup window (not in the Browser address bar at the top of the page). If the presentation is set up on the Slides to auto-advance, it will not translate through in the booth.

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Note: Mini sized booths will not have a 'Live' icon over them if they are in Session mode. The live tag is only available on large, medium, and small expo booths as long as they are currently in live sessions mode when the user loads the expo page. If they are switched to the fallback provider, they no longer appear as live.
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Website link

The link that will bring to the vendor’s website in case the Button action is set to Link to website.

Twitter link

The link to Twitter profile to get in contact with the vendor on social media.

Facebook link

The link to Facebook profile to get in contact with the vendor on social media.

Instagram link

The link to Instagram profile to get in contact with the vendor on social media.

Linkedin link

The link to Linkedin profile to get in contact with the vendor on social media.

Offer

Use this field to write a special offer for booth visitors. It could be a discount, special access, coupon code, or anything. It’s optional text, not tied to anything programmatically.

Button text

Any short text used as a click to action for the attendees.

Button action

It can be either Register interest (sends attendee emails to the vendor email on click) or Link to website (opens any website or external resource for downloading more content from the vendor).

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Integrations

When you click the 'Add an integration' button, you are redirected to the Integrations tab of the organization. There, you can enable the Twitter or Slido integration for the event. The Twitter integration allows you to add a Twitter timeline, collection or list to the booth while the Slido integration allows you to display any of Slido's polls, Q&A, and surveys to your attendees.

Once they are enabled, you can go back to the Expo page of the event dashboard and you will be able to add the Twitter URL or Slido URL. 

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Additional Information Area

You can add additional information to the booth for your attendees by using the content area. Follow this guide to set that up. 

Expo Chat

Once the event is live, attendees can also chat with the vendor in a dedicated Booth chat.

Tip: Vendors can ask Organizers to send a pinned message to the Booth chat with more details about the Vendor or any external resources that might be helpful to the attendees.

Note:

  • Please use a third-party screen-recording tool (OBS, Camtasia Studio, etc.) in case you would like to record the Expo Booth and store the recording locally on your computer.

  • The maximum number of Expo booths you can create and run at the same time is unlimited.

  • The maximum number of participants (speakers or screen shares) on the Expo booth set to Session type is 10. The maximum number of attendees who can watch the Expo booth set to Session type is 3000. For more info on participant and viewer limits in expo booths check out our Max On-Screen and Viewer Limits article.

Check out: How to access your booth as a vendor

That’s it! Now you know how to create and adjust the Expo Booth at your online event. 

 

Feel free to reach out to us at support@hopin.com in case you have questions or need assistance.

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